The sheer size of the Indonesian market has made it the top focus for startups in the Southeast Asian region. With a massive urban population that is not only social but also obsessed in finding great places to dine, Jakarta is the perfect breeding ground for startups to crop up and excel in the food tech space such as Qraved.
Qraved has shifted its focus from a purely reservation site to content generations and community engagements. With intriguing articles such as “Tempat Brunch Paling Gokil” and “14 Resto Thamrin Yang Kamu Harus Coba,” the site has attracted not only unique visitors but returning visitors as well. Just recently, Qraved has reached over 1 million unique monthly visitors thanks to its shift.
Now, Qraved is aiming to expand to other cities such as Surabaya and Bandung, providing food guides and partnering with even more restaurants in each of those cities.
Though the food market is competed by regional players such as Zomato and OpenRice, Co-Founder and CEO Steven Kim says that Qraved has home advantage. By actively listening to its local users and tailoring contents that are not only needed but also wanted by Indonesians, Steven is optimistic of Qraved’s future growth and potential in dominating the food tech in Indonesia.
Qraved last raised US$ 1.3 million back in November 2014 from Convergence Ventures and M&Y Growth Partners.
Disclosure: Qraved.com is a portfolio member of Convergence Ventures
Full Article Link: http://e27.co/jakartas-qraved-hits-1m-monthly-uvs-eyes-surabaya-bandung-20150618/
Picture Courtesy of: Iris Leung