PETALING JAYA: Shanda Group-backed Hotel NIDA has opened its latest hotel in Pattaya, Thailand – making it the company’s fifth hotel to be opened within six months.
It said in a statement that the new hotel boasts of 41 deluxe rooms and faces the world famous Jom Tien beach.
“This resort location compliments the other Hotel NIDA city-centre locations in Bangkok (Sukhumvit 31, Sukhumvit 81 and Rachada) and Kuala Lumpur, Malaysia (Changkat Bukit Bintang).”
Hotel NIDA acquires long-term leases on existing, successful boutique hotels in excellent locations, re-brands and operates them.
“Hotel NIDA is the only asset-light, lease and operate player in Asean that takes full operating control of the hotel property, thereby ensuring control of the customer experience and data.
“The model adds zero capacity to the marketplace but Hotel NIDA is able to immediately effect significant labour, purchasing, operating, and rate management efficiencies for properties added to its portfolio thereby making the model a “win-win” for property owners, customers and Hotel NIDA.”
In the same statement, Hotel NIDA chief executive officer and co-founder Kaneswaran Avili said the company plans to add more hotels across Thailand to its portfolio within the coming months.
“These properties will further strengthen our chain and operating efficiencies, relationships with corporate customers and the travelling public whilst bringing the business to net income profitability for our shareholders,” he said.
Hotel NIDA also provides independent hotel owners with a long-term, profitable outsourcing solution for their properties.
Original articleby The Star Malaysia.